Fractional CMO Services for Health and Wellness Businesses

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Strategy That Actually Gets Delivered


Your business deserves the expertise of a seasoned CMO, without the overhead and commitment of of a full-time hire. With Kindred, you get high-impact health and wellbeing expertise that will transform your marketing output, quickly!

Putting your purpose at the heart of your marketing strategy, we use this clarity to create meaningful connections with your clients, customers and patients to create long-term growth.


This not a philosophy, it is your strategy for growth.

 Your Health and Wellbeing Experts


Health and wellbeing is unique sector where you provide deeply personal services that have a fundamental impact on peoples’ lives. This requires experts who understand the delicate balance of clinical evidence, ethical responsibility, and commercial growth.


Our team of marketing experts have worked with a wide variety of health and wellbeing businesses. From start-ups in medical cannabis, to marquee brands such as Bupa, our deep understanding of this sector will help your business navigate the complexities of Health and Wellbeing. 


Our Fractional Specialists

Andrew Haines

Digital Marketing Strategy Consultant

Why Fractional Makes Sense for Growing Brands

High-Level Leadership. On Your Terms


A fractional CMO is more than a consultant. They are an embedded member of your team, focused on your results and fully invested in your growth. You get the accountability, expertise, knowledge and professionalism of a senior hire, without the long-term commitment.

 

The difference in your business is felt immediately.

Expertise

CMO-level input without a CMO-level salary.

Impact

Our experienced marketing experts make a difference from day one.

Agility

We customise every engagement to align with your evolving strategic priorities.


Objectivity

Unbiased strategic clarity that cuts through internal noise and identifies blind spots.

The Kindred Way


We join your team as embedded partners. By aligning your purpose with your strategy, we ensure every commercial move you make is grounded in your mission.


How Kindred Helps You Grow

Our time spent within the health and wellbeing sector means we know what resonates, what drives action and what genuinely serves your customers.

Purpose Alignment

The process of identifying what’s at the core of what your business. We use this as a foundation for every strategic and marketing decision you make.

Execution

Unlock growth opportunities beyond the day-to-day.

 Most internal teams are already running at full capacity, we can help you scale quickly.

Tech-led Solutions

We cut through the noise to identify, adopt and activate the tools that move your business forward.

Data Driven

 We analyse what's working, diagnose what isn't, and tell you exactly what needs to change.

Our Services

Industries We Serve


Foundation Services

We know that jumping into a new partnership can be a big decision. That’s why we’ve designed some "gateway" services. These are low-cost, high-impact services that provide you with insight and recommendations.

You can choose to implement these findings yourself, or you can ask Kindred to do this for you. 

The Purpose-to-Strategy Workshop

Knowing why you exist is one thing; turning it

into a winning strategy that everyone buys into is another.

This workshop provides valuable insight and is often the first step for many of our clients.

The Strategic Audit

We diagnose the alignment between your stated purpose and your marketing output, providing you with insights across a range of marketing indicators that provides a transparent roadmap for optimising your marketing ROI.

The Output

Intelligence You Can Act On

Our Foundation Services are designed to deliver immediate clarity. Whether you begin with a Workshop or an Audit, the result is a high-impact document filled with new insights and actionable recommendations.

Our Foundation Services include a bespoke appraisal of your current position, with useable advice to accelerate growth. You can use these findings to make immediate improvements to your business yourself, or hire us to lead the implementation for you.

Growth Programmes

Our Core Growth Services focus on the mechanics of growth.

You can use them in sequence after a Foundation project, or pick the specific service you need now. We build the systems that find customers, keep them, and develop your brand.

Funnel Management Programme

We don't just look at the top of the funnel. Our programme evaluates your entire customer journey, identifies where you’re losing people, and applies the latest best practices to drive

sustainable growth. It’s about building a funnel that is predictable, measurable, and healthy.

Operational Excellence & AI

Most businesses know AI will change things, but few have a grip on how. We help you map your customer journeys to identify bottlenecks. Then, our AI and operational experts deploy

tools to automate the mundane, freeing your team to focus on the high-touch care that defines your brand.

The Output: An Infrastructure for Growth

Our Growth Programmes are designed to move you beyond insight and into implementation. Where our Foundation Services give you clarity, our Growth Programmes build the engines that turn that clarity into measurable commercial performance.


Each programme delivers a fully operational, ready‑to‑run system tailored to your business. You leave with structures, processes, and tools that improve how you attract customers, convert them, and retain them.

Let's have a chat

Book a Consulation
  • Our approach is designed to give you clarity, flexibility and control. 


  • Most of our partnerships start with a conversation, which helps us understand your goals, and gives you an understanding of who we are.


  • The result - long term partnerships that enable our clients to thrive.



What People Say About Us?

Don't just take it from us

I never imagined having access to such seasoned expertise and seniority for a project like this. The ability to pay on a project-by-project basis has granted us unparalleled freedom and flexibility

Amy

Teleware.

FAQ

  • What is a Fractional or Part-Time Marketing Director?

    A Fractional or Part-Time Marketing Director is a seasoned professional who offers strategic marketing expertise to businesses on a flexible basis, without the commitment of a full-time role. Unlike traditional full-time marketing directors, Fractional or Part-Time Marketing Directors work on a part-time or project basis, allowing businesses to access top-tier talent tailored to their specific needs and budget constraints.


    These professionals bring extensive experience and skills in areas such as strategic planning, campaign management, team leadership, and performance analysis. They collaborate closely with internal teams, external agencies, and stakeholders to develop and execute comprehensive marketing strategies aligned with the organisation's goals.


    Fractional or Part-Time Marketing Directors play a pivotal role in navigating the complexities of the modern marketing landscape, driving growth, and maximising ROI for businesses of all sizes and industries. Their flexible arrangement enables businesses to benefit from expert marketing leadership without the overhead costs associated with full-time hires, making them a valuable asset for organisations seeking to enhance their marketing efforts.

  • What are the Benefits of Hiring a Fractional or Part-Time Marketing Director?


    The benefits of hiring a Fractional or Part-Time Marketing Director are numerous and varied. Firstly, these professionals offer a cost-effective solution for businesses looking to access high-level marketing expertise without committing to a full-time salary. By engaging a Fractional or Part-Time Marketing Director, organisations can tap into specialised skills on a flexible basis, saving on overhead costs associated with full-time employment.


    Additionally, Fractional or Part-Time Marketing Directors bring a wealth of experience and strategic insight to the table. Their expertise spans various industries and sectors, allowing them to offer tailored solutions to meet the specific needs of each business. From developing comprehensive marketing strategies to overseeing their implementation, these professionals play a pivotal role in driving growth and maximising ROI.


    Moreover, the flexible nature of their arrangement enables businesses to scale their marketing efforts according to demand. Whether it's launching new campaigns, entering new markets, or adapting to changing consumer trends, Fractional or Part-Time Marketing Directors can quickly adjust their strategies to meet evolving business needs.


    Furthermore, by working with a Fractional or Part-Time Marketing Director, organisations can benefit from fresh perspectives and innovative approaches to marketing. These professionals bring a wealth of ideas and insights gleaned from working with a diverse range of clients, helping businesses stay ahead of the curve in today's competitive market landscape.


    Overall, hiring a Fractional or Part-Time Marketing Director offers businesses a strategic advantage, allowing them to access top-tier talent, drive growth, and stay agile in a rapidly changing business environment.

  • How Does the Fractional Marketing Director Model Work?


    The Fractional Marketing Director model operates on a flexible basis, offering businesses access to high-level marketing expertise without the need for a full-time commitment. In this arrangement, businesses engage a Fractional Marketing Director to provide strategic guidance, leadership, and support on a part-time or project basis.


    Typically, the Fractional Marketing Director works closely with the business to understand its goals, objectives, and marketing needs. They then develop a tailored plan to address these requirements, which may include tasks such as developing marketing strategies, overseeing campaigns, managing budgets, and providing guidance to internal teams.


    One of the key advantages of the Fractional Marketing Director model is its flexibility. Businesses can engage the Fractional Marketing Director for a set number of hours per week or month, depending on their needs and budget. This allows businesses to scale their marketing efforts up or down as required, without the commitment of a full-time hire.


    Additionally, the Fractional Marketing Director model offers businesses access to a broader range of expertise. Instead of relying on the skills of a single in-house marketer, businesses can tap into the knowledge and experience of a Fractional Marketing Director who has worked with a variety of clients and industries.


    Overall, the Fractional Marketing Director model provides businesses with a cost-effective and flexible solution to their marketing needs, allowing them to access high-level expertise and support without the commitment of a full-time hire.

  • What Industries or Businesses Benefit Most from Fractional Marketing Directors?

    Several industries or businesses can benefit significantly from engaging Fractional Marketing Directors.


    Retail, with its constantly evolving landscape and fierce competition, often finds value in the expertise and flexibility offered by Fractional Marketing Directors. Their ability to develop and execute strategic marketing initiatives tailored to the retail sector's unique challenges can drive sales and customer engagement.


    Hospitality and leisure industries also stand to gain from Fractional Marketing Directors' expertise. With their understanding of consumer behaviour and trends, Fractional Marketing Directors can create targeted marketing campaigns to attract and retain customers, ultimately boosting revenue and brand loyalty.


    Technology companies, particularly startups and scale-ups, can benefit from Fractional Marketing Directors' strategic guidance. These professionals can help tech businesses navigate the competitive market, develop effective go-to-market strategies, and build brand awareness to drive growth and market penetration.


    Professional services firms, such as law firms, consulting companies, and financial services providers, can leverage Fractional Marketing Directors to enhance their visibility and attract clients. Fractional Marketing Directors can develop targeted marketing strategies to showcase the firms' expertise, differentiate them from competitors, and generate leads.


    Moreover, small and medium-sized enterprises (SMEs) across various industries can benefit from Fractional Marketing Directors' services. These businesses may lack the resources to hire a full-time marketing director but still require strategic marketing expertise to grow and remain competitive. Fractional Marketing Directors offer a cost-effective solution, providing SMEs with access to high-level marketing talent on a flexible basis.


    Overall, industries and businesses across the board can benefit from Fractional Marketing Directors' expertise, whether they require assistance with strategic planning, campaign management, brand development, or market research. Their flexible and tailored approach to marketing allows businesses to achieve their goals and drive growth effectively.

  • What Services Do Fractional Marketing Directors Offer?

    Fractional Marketing Directors offer a wide range of services tailored to meet the specific needs of businesses across various industries.


    Firstly, they provide strategic planning services, helping businesses develop comprehensive marketing strategies aligned with their goals and objectives. This includes conducting market research, identifying target audiences, and defining key messages and positioning.


    Additionally, Fractional Marketing Directors oversee the execution of marketing initiatives, including campaign management and coordination. They develop and implement integrated marketing campaigns across multiple channels, ensuring consistency and maximum impact.


    Furthermore, Fractional Marketing Directors offer expertise in areas such as digital marketing, content creation, and social media management. They develop digital marketing strategies to enhance online visibility, drive traffic, and generate leads. They also create engaging content tailored to target audiences and manage social media platforms to build brand awareness and engagement.


    Moreover, Fractional Marketing Directors provide guidance and support to internal teams, offering training and mentoring to enhance marketing capabilities within the organisation. They collaborate closely with team members to ensure alignment with strategic objectives and provide ongoing support and direction.


    Overall, Fractional Marketing Directors offer a comprehensive suite of services encompassing strategic planning, campaign management, digital marketing, content creation, social media management, and team support. Their expertise and flexibility make them invaluable assets for businesses seeking to enhance their marketing efforts and drive growth.

  • How Do I Choose the Right Fractional Marketing Director for My Business?

    Choosing the right Fractional Marketing Director for your business is a crucial decision that can significantly impact your marketing success. Here are some key steps to help you make an informed choice:


    1. Identify Your Needs: Begin by clearly defining your business objectives and marketing goals. Determine the specific areas where you require assistance, whether it's strategic planning, campaign management, digital marketing, or team leadership.


    2. Evaluate Experience and Expertise: Look for Fractional Marketing Directors with a proven track record of success in your industry or related sectors. Assess their experience, skills, and knowledge, paying particular attention to their ability to address your specific marketing challenges.


    3. Review Past Work and Client Testimonials: Request examples of past projects or case studies to gauge the Fractional Marketing Director's capabilities and the results they've achieved for previous clients. Additionally, seek testimonials or references from clients to validate their expertise and professionalism.


    4. Assess Compatibility and Fit: Consider the cultural fit and working style compatibility between your business and the Fractional Marketing Director. Look for someone who shares your values, understands your vision, and can seamlessly integrate into your team.


    5. Communication and Collaboration Skills: Evaluate the Fractional Marketing Director's communication and collaboration skills. They should be able to effectively communicate ideas, provide clear direction, and collaborate with internal teams, external partners, and stakeholders.


    6. Flexibility and Adaptability: Choose a Fractional Marketing Director who demonstrates flexibility and adaptability to meet your evolving business needs. They should be able to pivot quickly in response to changing market dynamics and emerging opportunities.


    7. Discuss Terms and Expectations: Have a transparent discussion about terms, expectations, and deliverables before engaging the Fractional Marketing Director. Clarify the scope of work, timelines, budget, and any other relevant details to ensure alignment and avoid misunderstandings.


    By following these steps and carefully assessing your options, you can choose the right Fractional Marketing Director who aligns with your business goals, values, and expectations, ultimately driving success and growth for your business.

  • What is the Cost of Engaging a Fractional Marketing Director?

    At Kindred Marketing, we believe in a tailored approach that ensures you only pay for what you need, guaranteeing maximum ROI from your marketing budget. Our unique model prioritises your requirements, allowing you to invest wisely and see tangible results.


    The cost of engaging a Fractional Marketing Director can vary based on factors such as expertise, service scope, and engagement duration. Typically, Fractional Marketing Directors charge an hourly or daily rate, which may fluctuate depending on individual experience and qualifications.


    In addition to hourly rates, some Fractional Marketing Directors offer package deals or retainer agreements for ongoing engagements. These arrangements provide businesses with cost-effective solutions, offering a set number of service hours or days each month at a discounted rate.


    When evaluating the cost, it's crucial for businesses to consider the value that a Fractional Marketing Director brings to their organisation. While the upfront expense may seem significant, the expertise and strategic guidance provided can lead to increased revenue, enhanced brand visibility, and sustained growth.


    Ultimately, the cost of engaging a Fractional Marketing Director should be seen as an investment in future success. By selecting the right professional and leveraging their expertise, businesses can achieve a significant return on investment and establish themselves as leaders in the competitive marketplace. Trust Kindred Marketing to maximise your marketing budget and drive success for your business.






  • How Do I Get Started with Engaging a Fractional Marketing Director?

    To kickstart your journey with a Fractional Marketing Director through Kindred Marketing, the first step is to define your business's specific marketing needs and objectives. Reflect on the areas of marketing where you require assistance and the goals you aspire to achieve.


    Once you have a clear understanding of your requirements, begin your search for potential Fractional Marketing Directors who possess the relevant expertise and experience. You can seek recommendations from industry peers, explore online directories, or leverage professional networks to identify suitable candidates.


    Next, reach out to the selected Fractional Marketing Directors to initiate detailed discussions about your project or requirements. Schedule initial consultations to gain insights into their approach, discuss your business objectives, and assess the alignment between your needs and their expertise.


    During these consultations, don't hesitate to delve into their marketing strategies, previous experiences, and how they envision contributing to your goals. It's essential to cover logistical details such as availability, rates, and contract terms to ensure transparency and alignment throughout the engagement.


    Once you've identified the ideal Fractional Marketing Director for your business, formalize the engagement by signing a contract or agreement. This document should outline the scope of work, timelines, deliverables, and payment terms. Maintain open communication throughout the partnership to address any questions or concerns promptly and ensure a successful collaboration. You can get started with Kindred Marketing by reaching out directly or submitting a brief outlining your requirements.







Recent News & Fractional Marketing Trends

Latest updates from the industry

The rise of Fractional Marketing

By Mat Gully • March 12, 2024
Unveiling the Rise of Fractional Marketing: A Blueprint for Growth  In today's dynamic business landscape, achieving revenue growth stands as the pinnacle goal for most companies. However, data from McKinsey reveals a stark reality – only one in eight companies managed to achieve over 10% annual revenue growth between 2010 and 2019. Traditionally, growth-minded companies have relied on marketing to propel revenue gains. Yet, in the contemporary era, structuring the marketing function to deliver a high return on investment presents a formidable challenge. This dilemma has spurred a wave of reevaluation among companies, prompting them to reassess outdated marketing structure models. As the founder of a company offering outsourced marketing services, I've identified two primary reasons behind the struggle of traditional marketing departments in driving revenue growth. Here, I'll dissect these challenges and unveil how a fractional approach can serve as a catalyst for transforming marketing into a growth engine.
Kindred Marketing People: Skyscrapers in a finance district

A Fractional Marketing Guide

By Andrew Haines • July 24, 2022
Dive into our comprehensive guide and unlock the transformative potential of Fractional Marketing Directors. Discover expert insights and strategies for navigating the modern marketing landscape effectively
Unlocking Growth: 5 Compelling Reasons to Utilise Fractional Marketing Directors

5 Compelling Reasons to Utilise Fractional Marketing Directors in Your Organisation's Interim Period

By Andrew Haines • June 29, 2022
Unlocking Growth: 5 Compelling Reasons to Utilize Fractional Marketing Directors in Your Organisation's Interim Period In the fast-paced world of business, maintaining a robust marketing strategy is essential for sustained growth and success. However, what happens when your organisation finds itself without a dedicated Marketing Director, CMO, or Head of Marketing? This transitional period can be challenging, but fear not—enter Fractional or Part-Time Marketing Directors. These seasoned professionals offer a strategic bridge, ensuring continuity and progress in your marketing initiatives while you search for a permanent solution. Let's delve into the top five reasons why leveraging Fractional Marketing Directors during this interim period is a game-changer for your organisation. 1. Expertise on Demand: Fractional Marketing Directors bring a wealth of expertise and experience to the table, ready to plug into your organisation's needs at a moment's notice. Whether it's crafting comprehensive marketing strategies, overseeing campaign execution, or providing strategic guidance, these professionals offer a level of expertise that can elevate your marketing efforts during the transitional phase. 2. Cost-Effective Solution: Hiring a full-time Marketing Director or CMO can be a significant financial commitment for organisations, especially during periods of transition. Fractional Marketing Directors offer a cost-effective alternative, allowing you to access top-tier talent on a part-time basis. This flexibility enables you to allocate resources strategically while maintaining a high level of marketing expertise within your organisation. 3. Seamless Integration: Transition periods can disrupt the flow of operations within your organisation, particularly in critical areas such as marketing. Fractional Marketing Directors seamlessly integrate into your team, aligning with your organisation's goals, culture, and processes. Their ability to adapt quickly ensures minimal disruption, allowing your marketing initiatives to continue without skipping a beat. 4. Objective Perspective: Bringing in an external Fractional Marketing Director provides a fresh perspective on your organisation's marketing strategy and initiatives. Free from internal biases or preconceptions, these professionals offer an objective viewpoint, identifying opportunities for improvement and innovation. Their external vantage point can spark creativity and drive strategic evolution within your marketing efforts. 5. Flexibility and Agility: In today's rapidly evolving business landscape, agility is key to staying ahead of the curve. Fractional Marketing Directors offer the flexibility to scale their involvement based on your organisation's changing needs. Whether it's ramping up efforts during peak seasons or scaling back during quieter periods, these professionals adapt to meet your organisation's evolving requirements, ensuring optimal performance and efficiency. In conclusion, the decision to utilise Fractional or Part-Time Marketing Directors during your organisation's interim period is a strategic investment in continuity, expertise, and growth. By tapping into their wealth of experience, cost-effectiveness, seamless integration, objective perspective, and flexibility, you position your organisation for success, bridging the gap until a permanent marketing leadership solution is in place. So, why wait? Embrace the power of Fractional Marketing Directors and unlock the full potential of your marketing efforts today.