Our Fractional Marketing Directors
At Kindred, our team is a reflection of our name: united by common core beliefs and a shared work ethos. Just as we align internally, we extend this harmony to our clients, ensuring a seamless collaboration based on shared values and approaches.
With Kindred fractional marketing directors, you will find a team that not only shares your goals but also your way of working, fostering a partnership rooted in trust and synergy.
Mathew Gully
I am an experienced marketing leader with over 15 years Board-level experience in health and wellbeing, heading up marketing functions at Bupa and Specsavers. Most recently launched a telehealth clinic in the highly regulated medical cannabis sector.
In my time as a fractional CMO, many of my assignments have developed into employed positions, which speaks to the trust earned by owners, founders and investors, and reflects my ‘all in’ approach to delivering business success.
I co-founded Kindred to fulfil my passion for working
with purpose driven organisations that have a positive impact on people’s lives and to link these with talented, passionate marketing professionals.
Andrew Haines
Andrew is a hands on digital marketing leader boasting 12 years of invaluable Board-level experience. With a keen eye for numbers and a passion for emerging technologies, Andrew is at the forefront of driving innovation and growth in organisations of all sizes.
Mark Elwood
I thrive on helping ambitious businesses navigate the complex commercial and regulatory landscapes of the health and wellbeing sector. My passion lies in supporting organisations as they scale—identifying the hidden bottlenecks and unlocking the strategic problems that founders often find impossible to solve alone
I co-founded Kindred to bring the rigour of large-scale leadership to agile, purpose-driven brands. My approach is built on over 25 years of experience, including a tenure at Bupa.
Since 2012, I have translated that high-stakes discipline into a fractional model. Whether I’m supporting NHS Trusts
in the tech sector or leading specialist optical firms, I provide the 'big-picture' strategy and board-level experience required to turn complex challenges into sustainable growth.